The New Blue Dart
2024 • 4 Weeks
UX Case Study: Redesign
Overview
The Blue Dart brand stands for Trust and Innovation, which is not being reflected by their website. Their website is poorly structured and lacks a modern look, making it difficult for the users to focus on their key activities.
My Role
UI/UX
Designer
My Focus
User Interface
Redesign
Tools Used
Design Process
Understand
Brand Research
User Research
User Segmentation
User Interviews
& Surveys
Initial Testing
Define
User Persona
Empathy Map
User Journey Map
Problem Statement
Design Goal
Sketch
How Might We
Affinity Mapping
SCAMPER
Re-Iterated IA
What’s New?
Prototype
Task Flow
User Flow
Low-Fidelity
Mid-Fidelity
Design
Guidelines
Components
Visual Design
Testing
A quick
Before & After!
Mid-Fidelity Wireframes
